Business Career Of Donald Trump
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Before running for office in 2016,
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
, the 45th and 47th
president of the United States The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal government of t ...
pursued a career as a businessman, with a focus on renovating skyscrapers, hotels, casinos, and golf courses. His extravagant lifestyle, outspoken manner, and role on the
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
reality show '' The Apprentice'' have made him a well-known public figure in American life for nearly half a century. Trump began his career at his father's real estate company, Trump Management, in 1968 which he took over in 1971 and later renamed
the Trump Organization The Trump Organization, Inc. is an American Conglomerate (company), conglomerate. Privately owned by Donald Trump, it serves as the holding company for most of Business career of Donald Trump, Trump's business ventures and investments, with ar ...
in 1973. He expanded its business to
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
, where his father's financial and political backing enabled him to do his first deals, demolishing and renovating landmark buildings. Trump entered various businesses that did not require capital funding, including licensing his name to lodging and
golf course A golf course is the grounds on which the sport of golf is played. It consists of a series of holes, each consisting of a teeing ground, tee box, a #Fairway and rough, fairway, the #Fairway and rough, rough and other hazard (golf), hazards, and ...
enterprises around the world. Building on his public persona in the New York tabloid press, he later starred in the reality TV show ''The Apprentice''. Trump partly or completely owned several beauty pageants between 1996 and 2015. He has marketed his name to many building projects and commercial products. Trump's unsuccessful business ventures have included numerous casinos and hotel bankruptcies, the folding of his
New Jersey Generals The New Jersey Generals were a franchise of the United States Football League (USFL) established in 1982 to begin play in the spring and summer of 1983. The team played three seasons from 1983 to 1985, winning 31 regular season games and losing ...
football team, and the now-defunct Trump University. He and his businesses have been involved in more than 4,000 legal actions, including six business bankruptcies. After winning the 2016 presidential election and being inaugurated the first time in January 2017, Trump resigned all management roles within the Trump Organization and moved his business assets into a revocable trust managed by his sons Donald Jr. and
Eric The given name Eric, Erich, Erikk, Erik, Erick, Eirik, or Eiríkur is derived from the Old Norse name ''Eiríkr'' (or ''Eríkr'' in Old East Norse due to monophthongization). The first element, ''ei-'' may be derived from the older Proto-N ...
. However, Trump retained his financial stake in the work document, which led to concerns about possible conflicts of interest. Trump has increasingly merged public and private ventures in the 2020s.


Real estate


Early career

Trump began his real estate career at his father's company, Trump Management, which focused on middle-class rental housing in the New York City
boroughs A borough is an administrative division in various English language, English-speaking countries. In principle, the term ''borough'' designates a self-governing walled town, although in practice, official use of the term varies widely. History ...
of
Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
,
Queens Queens is the largest by area of the Boroughs of New York City, five boroughs of New York City, coextensive with Queens County, in the U.S. state of New York (state), New York. Located near the western end of Long Island, it is bordered by the ...
, and
Staten Island Staten Island ( ) is the southernmost of the boroughs of New York City, five boroughs of New York City, coextensive with Richmond County and situated at the southernmost point of New York (state), New York. The borough is separated from the ad ...
. One of Trump's first projects was the attempted turnaround of the troubled Swifton Village apartment complex in
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
, Ohio, which his father,
Fred Trump Frederick Christ Trump Sr. (October 11, 1905 – June 25, 1999) was an American real-estate developer and businessman. He was the father of the 45th and 47th U.S. president, Donald Trump. Born in the Bronx in New York City to Germans, German ...
, had purchased at foreclosure for $5.7 million in 1962, equivalent to $57 million in 2023. Fred and Donald Trump became involved in the project. By the time Trump graduated from college in 1968, he was receiving the 2019 equivalent of $1,000,000 a year in untaxed gifts from his father. At age 23, he made an unsuccessful commercial foray into show business, investing $70,000 to become co-producer of the 1970 Broadway comedy '' Paris Is Out!'' He was made the president of the company in 1971 and began using "The Trump Organization" as an umbrella brand. In that year, at the age of 25, he also moved to Manhattan, where he took part in larger construction projects and used glitzy architectural design to foster media attention. In 1973, the Justice Department alleged that the Trump Organization discriminated against prospective black tenants, rather than just screening out low-income applicants as they said. The Department of Justice said that black "testers" were sent to more than half a dozen buildings and were denied apartments, but a similar white tester would then be offered an apartment in the same building. Ultimately the Trumps' company and federal officials signed an agreement under which the Trumps made no admission of wrongdoing, and under which qualified minority applicants would be presented by the Urban League. By 1973, Trump as president of the Trump Organization oversaw 14,000 apartments across Brooklyn, Queens, and Staten Island. In 1978, the city selected his site on the West Side of Manhattan as the location for its Jacob Javits Convention Center, after finding that he was the only bidder who had a site ready for the project. He received a broker's fee on the property sale. Trump's first major deal in Manhattan was the development of the Grand Hyatt Hotel in 1978 next to
Grand Central Terminal Grand Central Terminal (GCT; also referred to as Grand Central Station or simply as Grand Central) is a commuter rail terminal station, terminal located at 42nd Street (Manhattan), 42nd Street and Park Avenue in Midtown Manhattan, New York Ci ...
. The aging brick facade of the Commodore Hotel was sheathed in glass, and the existing lobby of the hotel was replaced by an atrium. The Commodore was thus presented as a remodeled Hyatt hotel at its opening in September 1980, helping to bring Trump to public prominence. Part of this deal was a $1 million loan Fred Trump's Village Construction Corp. made to help repay draws on a Chase Manhattan credit line Fred had arranged for Donald as he built the hotel, as well as a $70 million construction loan jointly guaranteed by Fred and the Hyatt hotel chain. Fred was a silent partner in the initiative, due to his reputation having been damaged in New York real estate circles, after investigations into windfall profits and other abuses in his real estate projects, making Donald the frontman in the deal. According to journalist Wayne Barrett, Fred's two-decade friendship with a top Equitable officer, Ben Holloway, helped convince them to agree to the project. Donald negotiated a 40-year tax abatement for the hotel with the city, in exchange for a share of the venture's profits. The deal helped reduce the risk of the project and provided an incentive for investors to participate. In 1981, Trump purchased and renovated a building that would become the Trump Plaza, on
Third Avenue Third Avenue is a north-south thoroughfare on the East Side of the New York City borough of Manhattan, as well as in the center portion of the Bronx. Its southern end is at Astor Place and St. Mark's Place. It transitions into Cooper Square ...
in New York City. Trump made this into an apartment cooperative, in which tenants partly owned the building.


Trump Tower

In 1983, Trump completed development of
Trump Tower Trump Tower is a 58-story, mixed-use condominium skyscraper at 721–725 Fifth Avenue in the Midtown Manhattan neighborhood of New York City, between East 56th and 57th Streets. The building contains the headquarters for the Trump Organiza ...
, a 58-story skyscraper in
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan, serving as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the ...
. The project involved complicated negotiations with different parties for the Bonwit Teller building, the land, and the airspace above a neighboring building. When negotiations were completed in 1978, ''The New York Times'' wrote "That Mr. Trump was able to obtain the location ... is testimony to ispersistence and to his skills as a negotiator." Trump Tower occupies the former site of the architecturally significant Bonwit Teller
flagship store A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...
, which Trump demolished in 1980 after purchasing the site. There was public outrage when valuable
Art Deco Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...
bas-relief sculptures on its facade, which had been promised to the
Metropolitan Museum of Art The Metropolitan Museum of Art, colloquially referred to as the Met, is an Encyclopedic museum, encyclopedic art museum in New York City. By floor area, it is the List of largest museums, third-largest museum in the world and the List of larg ...
by Trump, were destroyed on the orders of the Trump Organization during the demolition process. In addition, the demolition of the Bonwit Teller store was criticized for a contractor's use of some 200 illegal Polish immigrant workers, who, during the rushed demolition process, were reportedly paid 4–5 dollars per hour for work in 12-hour shifts. Trump testified in 1990 that he rarely visited the site and was unaware of the illegal workers, some of whom lived at the site and who were known as the "Polish Brigade". A judge ruled in 1991 that the builders engaged in "a conspiracy to deprive the funds of their rightful contribution", referring to the pension and welfare funds of the labor unions. However, on appeal, parts of that ruling were overturned, and the record became sealed when the long-running labor lawsuit was settled in 1999, after 16 years in court. Trump Tower was developed by Trump and the Equitable Life Assurance Company, and was designed by architect Der Scutt of Swanke Hayden Connell. Trump Tower houses both the primary penthouse
condominium A condominium (or condo for short) is an ownership regime in which a building (or group of buildings) is divided into multiple units that are either each separately owned, or owned in common with exclusive rights of occupation by individual own ...
residence of Donald Trump and the headquarters of the Trump Organization. The building includes shops, cafés, offices, and residences. Its five-level atrium features a 60-foot-high waterfall spanned by a suspended walkway, below a skylight. Trump Tower was the setting of the NBC television show ''The Apprentice'' including a fully functional television studio set. When the building was completed, its condominiums sold quickly and the tower became a tourist attraction.


Expansion

Harrah's at Trump Plaza opened in Atlantic City in 1984. The hotel/casino was built by Trump with financing by Holiday Corp. and operated by the Harrah's gambling unit of Holiday Corp. The casino's poor results exacerbated disagreements between Trump and Holiday Corp. Trump also acquired a partially completed building in Atlantic City from the Hilton Corporation for $320 million. When completed in 1985, the hotel/casino became Trump Castle. Trump's wife,
Ivana Ivana is a feminine given name of Slavic origin that is also popular in southern Ireland, France, French-speaking Canada, the Mediterranean and Latin America. It is the feminine form of the name Ivan, which are both the Slavic cognates of the n ...
, managed the property. Trump acquired the
Mar-a-Lago Mar-a-Lago ( , ) is a resort and National Historic Landmark on a barrier island in Palm Beach, Florida, United States. It spans 126 rooms and built on of land. Since 1985, it has been owned by Donald Trump, the 45th and 47th president of t ...
estate in
Palm Beach, Florida Palm Beach is an incorporated town in Palm Beach County, Florida, United States. Located on a barrier island in east-central Palm Beach County, the town is separated from West Palm Beach, Florida, West Palm Beach and Lake Worth Beach, Florida, ...
, in 1985 for $5 million, plus $3 million for the home's furnishings. In addition to using the home as a winter retreat, Trump also turned it into a private club with membership fees of $150,000. At about the same time, he acquired a condominium complex in West Palm Beach with
Lee Iacocca Lido Anthony "Lee" Iacocca ( ; October 15, 1924 – July 2, 2019) was an American automobile executive who developed the Ford Mustang, Lincoln Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and then reviv ...
that became Trump Plaza of the Palm Beaches. In 1980, repairs began on
Central Park Central Park is an urban park between the Upper West Side and Upper East Side neighborhoods of Manhattan in New York City, and the first landscaped park in the United States. It is the List of parks in New York City, sixth-largest park in the ...
's
Wollman Rink Wollman Rink is a public ice rink in the southern part of Central Park, Manhattan, New York City. It is named after the Wollman family who donated the funds for its original construction. The rink is open for ice skating from late October to ...
, with an anticipated two-and-a-half year construction time frame. Because of flaws in the design and numerous problems during construction, the project remained unfinished by May 1986 and was estimated to require another 18 months and $2 million to $3 million to complete. Trump was awarded a contract as the general contractor in June 1986 to finish the repairs by December 15 with a cost ceiling of $3 million, with the actual costs to be reimbursed by the city. Trump hired an architect, a construction company, and a Canadian ice-rink manufacturer and completed the work in four months, $775,000 under budget. He operated the rink for a year and gave some of the profits to charity and public works projects in exchange for the rink's concession rights. Trump managed the rink from 1987 to 1995. He received another contract in 2001 which was extended until 2021. According to journalist Joyce Purnick, Trump's "Wollman success was also the stuff of a carefully crafted, self-promotional legend." While the work was in progress, Trump called numerous press conferences, for example for the completion of the laying of the pipes and the pouring of the cement. In 1987, he also unsuccessfully tried to get the city to rename the landmark after him; the Trump logo is prominently displayed on the railing encircling the rink, on the Zamboni, on the rental skates, and on the rink's website. Trump unveiled a plan to construct a miniature city within New York City on the "largest available undeveloped tract" of land on the island of
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
on November 30, 1984. The Television City proposal, later called Trump City, would consist of "nearly 8,000 apartments and condominiums for up to 20,000 people, almost 10,000 parking spots, some 3.6 million square feet of television and movie studio space, and some 2 million square feet of 'prestigious' stores." To stand above all other buildings would have been an uncommonly tall skyscraper for the time, to be twice the height of the 76-story buildings beneath it. An organization of celebrities called Westpride, consisting of such individuals as
Jerry Seinfeld Jerome Allen Seinfeld ( ; born April 29, 1954) is an American stand-up comedian, actor, writer, and producer. As a stand-up comedian, Seinfeld specializes in observational comedy. Seinfeld gained stardom playing a semi-fictionalized version ...
,
Christopher Reeve Christopher D'Olier Reeve (September 25, 1952 – October 10, 2004) was an American actor, activist, director, and author. He amassed Christopher Reeve on stage and screen, several stage and screen credits in his 34-year career, including playin ...
, and others, was formed and fundraised in opposition to the proposal. Mayor
Ed Koch Edward Irving Koch ( ; December 12, 1924February 1, 2013) was an American politician. He served in the United States House of Representatives from 1969 to 1977 and was mayor of New York City from 1978 to 1989. Koch was a lifelong Democrat who ...
denied Trump tax breaks to help him develop his proposal, instead giving them to
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
to thwart the possibility of them relocating from
Rockefeller Center Rockefeller Center is a complex of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in the Midtown Manhattan neighborhood of New York City. The 14 original Art De ...
to Trump's concept. Trump acquired the Plaza Hotel in Manhattan in 1988. He paid $400 million for the property and once again tapped Ivana to manage its operation and renovation. Later in 1988, Trump acquired the Taj Mahal Casino in
Atlantic City, New Jersey Atlantic City, sometimes referred to by its initials A.C., is a Jersey Shore seaside resort city (New Jersey), city in Atlantic County, New Jersey, Atlantic County, in the U.S. state of New Jersey. Atlantic City comprises the second half of ...
, in a transaction with
Merv Griffin Mervyn Edward Griffin Jr. (July 6, 1925 – August 12, 2007) was an American television show host and media mogul. He began his career as a radio and big band singer, later appearing in film and on Broadway theatre, Broadway. From 1962 to 1986, G ...
and Resorts International. The casino was opened in April 1990, and was built at a total cost of $1.1 billion, which at the time made it the most expensive casino ever built. Financed with $675 million in junk bonds at a 14% interest rate, the project entered
Chapter 11 Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...
bankruptcy the following year. Banks and bondholders, facing potential losses of hundreds of millions of dollars, opted to restructure the debt. In late 1990, Trump and Westpride negotiated an alternative proposal to scrap Trump's original concept for Trump City and instead build Riverside South, devoid of Trump's tall skyscraper and instead consisting of a park and shorter buildings than the originally proposed 76-story ones. Architecture critic Paul Goldberger wrote for ''The New York Times'' in August 1991, "Mr. Trump knew that it would be a freezing day in August before his own plan could ever win approval and, like any skillful politician, he jumped on the opposition bandwagon so deftly that he made it look like his own." The Taj Mahal emerged from bankruptcy on October 5, 1991, with Trump ceding 50% ownership in the casino to the bondholders in exchange for lowered interest rates and more time to pay off the debt. He also sold his financially challenged Trump Shuttle airline and his 282-foot (86 m) megayacht, the '' Trump Princess''. Trump would gain the financial backing for Riverside South from
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
-based businessmen for around $90 million, which would help pay for dues on the property Trump owed to banks and on
back taxes Back taxes is a term for taxes that were not completely paid when due. Typically, these are taxes that are owed from a previous year. Causes for back taxes include failure to pay taxes by the deadline, failure to correctly report one's income, or ...
, with Trump collecting a 30% ownership stake and maintaining daily construction. According to a lawyer close to the negotiations, the agreement almost fell apart after Trump "used a string of foul language, including racial epithets regarding Asians" during the negotiations. The agreement helped Trump avoid personal bankruptcy after having to file for corporate bankruptcy four times prior. The Taj Mahal property was repurchased in 1996 and consolidated into Trump Hotels & Casino Resorts, which filed for bankruptcy in 2004 with $1.8 billion in debt, filing again for bankruptcy five years later with $50 million in assets and $500 million in debt. The restructuring ultimately left Trump with 10% ownership in the Trump Taj Mahal and other Trump casino properties. Trump served as chairman of the organization, which was renamed Trump Entertainment Resorts, from mid-1995 until early 2009, and served as CEO from mid-2000 to mid-2005.


Business bankruptcies

Although Trump has never filed for
personal bankruptcy Personal bankruptcy law allows, in certain jurisdictions, an individual to be declared bankrupt. Virtually every country with a modern legal system features some form of debt relief for individuals. Personal bankruptcy is distinguished from corpora ...
, hotels and casino businesses of his have declared
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
six times between 1991 and 2009 due to its inability to meet required payments and to re-negotiate debt with banks, owners of stock and bonds and various small businesses (unsecured creditors). Because the businesses used
Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...
, they were allowed to operate while negotiations proceeded. Trump was quoted by ''Newsweek'' in 2011 saying, "I do play with the bankruptcy laws—they're very good for me." The six bankruptcies were the result of over-leveraged hotel and casino businesses in Atlantic City and New York: Trump Taj Mahal (1991), Trump Plaza Hotel and Casino (1992), Plaza Hotel (1992), Trump Castle Hotel and Casino (1992), Trump Hotels and Casino Resorts (2004), and Trump Entertainment Resorts (2009). Trump said "I've used the laws of this country to pare debt. ... We'll have the company. We'll throw it into a chapter. We'll negotiate with the banks. We'll make a fantastic deal. You know, it's like on ''The Apprentice''. It's not personal. It's just business."


Inheritance and further acquisitions

In 1996, Trump acquired a vacant, 70-story office building at
40 Wall Street 40 Wall Street (also the Trump Building; formerly the Bank of Manhattan Trust Building and Manhattan Company Building) is a neo-Gothic skyscraper on Wall Street between Nassau and William streets in the Financial District of Manhattan in Ne ...
in Manhattan, renovated it, and branded it as ''The Trump Building''. In 1998, Conseco and Trump purchased the General Motors Building for $878 million from Corporate Property Investors. The group received a $700 million loan from
Lehman Brothers Lehman Brothers Inc. ( ) was an American global financial services firm founded in 1850. Before filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Goldman Sachs, Morgan Stanley, and Merril ...
for the purchase and Trump reportedly only committed $15 to $20 million of his own money to the deal. Trump raised the controversial sunken plaza where few pedestrians had ventured, which had been criticized by Huxtable, and installed his name in four-foot gold letters. In 2003, Trump and partners sold the building for $1.4 billion, then the highest price paid for a North American office building, to Macklowe Organization. After his father died in 1999, Trump and his siblings received equal portions of his father's estate valued at $250–300 million. In 2001, Trump completed Trump World Tower, a 72-story residential tower across from the
United Nations Headquarters The headquarters of the United Nations (UN) is on of grounds in the Turtle Bay, Manhattan, Turtle Bay neighborhood of Midtown Manhattan in New York City. It borders First Avenue (Manhattan), First Avenue to the west, 42nd Street (Manhattan), 42nd ...
. Trump also began construction on Riverside South, which he dubbed
Trump Place Riverside South is an urban development project in the Lincoln Square, Manhattan, Lincoln Square neighborhood of the Upper West Side of Manhattan, New York City, United States. Developed by the businessman and later U.S. president Donald Trump ...
, a multi-building development along the
Hudson River The Hudson River, historically the North River, is a river that flows from north to south largely through eastern New York (state), New York state. It originates in the Adirondack Mountains at Henderson Lake (New York), Henderson Lake in the ...
. He continued to own commercial space in Trump International Hotel and Tower, a 44-story mixed-use (hotel and condominium) tower on
Columbus Circle Columbus Circle is a traffic circle and heavily trafficked intersection in the New York City borough (New York City), borough of Manhattan, located at the intersection of Eighth Avenue (Manhattan), Eighth Avenue, Broadway (Manhattan), Broadway, ...
which he acquired in 1996, and also continued to own millions of square feet of other prime
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
real estate. Trump acquired the former Hotel Delmonico in Manhattan in 2002. It was re-opened with 35 stories of luxury condominiums in 2004 as the
Trump Park Avenue Trump Park Avenue is a residential building on the southern border of Lenox Hill at 502 Park Avenue in Manhattan, New York City. The 32-story building was designed by Goldner and Goldner in 1929. It now contains 120 luxury Condominium (living sp ...
. Trump has owned a house on North
Rodeo Drive Rodeo Drive () is a street in Beverly Hills, California, with its southern segment in the City of Los Angeles, known as one of the most expensive streets in the world. Its southern terminus is at Beverwil Drive, and its northern terminus is a ...
in the
Beverly Hills, California Beverly Hills is a city located in Los Angeles County, California, United States. A notable and historic suburb of Los Angeles, it is located just southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Beverly Hills ...
/
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
area, bought for $7 million, since 2007. He bought a home next door in 2008 from
Omar Bongo Omar Bongo Ondimba (born Albert-Bernard Bongo; 30 December 1935 – 8 June 2009) was a Gabonese politician who was the second president of Gabon from 1967 until Death and state funeral of Omar Bongo, his death in 2009. A member of the Gabonese De ...
, the president of
Gabon Gabon ( ; ), officially the Gabonese Republic (), is a country on the Atlantic coast of Central Africa, on the equator, bordered by Equatorial Guinea to the northwest, Cameroon to the north, the Republic of the Congo to the east and south, and ...
who would die in office in 2009, for $10.35 million. Trump sold the second LA home, built in 1981, for $9,500,095 in 2009 for an $850,000 (8%) loss. The second house went back on the market in mid-2016 listed at nearly $30 million. Trump has licensed his name and image for the development of a number of real estate projects including two Trump-branded real estate projects in Florida that have gone into foreclosure. The Turkish owner of Trump Towers Istanbul, who pays Trump for the use of his name, was reported in December 2015 to be exploring legal means to dissociate the property after the candidate's call to temporarily ban Muslims from entering the United States. Trump also licensed his name to son-in-law Jared Kushner's 50-story Trump Bay Street, a
Jersey City Jersey City is the List of municipalities in New Jersey, second-most populous
luxury development that has raised $50 million of its $200 million capitalization largely from wealthy Chinese nationals who, after making an initial down payment of $500,000 in concert with the government's expedited EB-5 visa program, can usually obtain United States permanent residency for themselves and their families after two years. Trump is a partner with Kushner Properties only in name licensing and not in the building's financing. In 2012, the 1290 Avenue of the Americas skyscraper in Manhattan was refinanced; Trump had a 30% stake in the building. The refinancing led to $211 million of debt being accrued with the state-owned
Bank of China The Bank of China (BOC; ; Portuguese language, Portuguese: ''Banco da China'') is a state-owned Chinese Multinational corporation, multinational banking and financial services corporation headquartered in Beijing, Beijing, China. It is one of ...
. This was the first instance of a Chinese bank engaging in commercial mortgage-backed securities in the United States. The Bank of China sold the debt in 2012 into the market, and thus no longer had "any ownership interest in that loan" thereafter, it stated. A 2017 document filed in New York City erroneously listed the Bank of China as a current
creditor A creditor or lender is a party (e.g., person, organization, company, or government) that has a claim on the services of a second party. It is a person or institution to whom money is owed. The first party, in general, has provided some propert ...
due to a mistake by loan servicer organization
Wells Fargo Wells Fargo & Company is an American multinational financial services company with a significant global presence. The company operates in 35 countries and serves over 70 million customers worldwide. It is a systemically important fi ...
.


Golf courses

The Trump Organization operates many
golf course A golf course is the grounds on which the sport of golf is played. It consists of a series of holes, each consisting of a teeing ground, tee box, a #Fairway and rough, fairway, the #Fairway and rough, rough and other hazard (golf), hazards, and ...
s and resorts in the United States and around the world. The number of golf courses that Trump owns or manages is about 18, according to '' Golfweek''. Trump's personal financial disclosure with the
Federal Election Commission The Federal Election Commission (FEC) is an independent agency of the United States government that enforces U.S. campaign finance laws and oversees U.S. federal elections. Created in 1974 through amendments to the Federal Election Campaign ...
stated that his golf and resort revenue for the year 2015 was roughly $382 million. In 2006, Trump bought the Menie Estate in Balmedie, Aberdeenshire, Scotland, creating a golf resort against the wishes of local residents on an area designated as a
Site of Special Scientific Interest A Site of Special Scientific Interest (SSSI) in Great Britain, or an Area of Special Scientific Interest (ASSI) in the Isle of Man and Northern Ireland, is a conservation designation denoting a protected area in the United Kingdom and Isle ...
. A 2011 independent documentary, '' You've Been Trumped,'' by British filmmaker Anthony Baxter, chronicled the golf resort's construction and the subsequent struggles between the locals and Donald Trump. In December 2015, Trump's appeal objecting to an offshore windfarm ( Aberdeen Bay Wind Farm) within sight of the golf links was denied. Despite Trump's promises of 6,000 jobs, in 2016, by his own admission, the golf course has created only 200 jobs. In June 2019, Scottish Natural Heritage ruled that the golf course had "destroyed" the sand dune system, causing permanent habitat loss, and recommended that the SSSI status be revoked. The special status was removed in December 2020. In April 2014, Trump purchased the Turnberry hotel and golf resort in
Ayrshire Ayrshire (, ) is a Counties of Scotland, historic county and registration county, in south-west Scotland, located on the shores of the Firth of Clyde. The lieutenancy areas of Scotland, lieutenancy area of Ayrshire and Arran covers the entirety ...
, Scotland, which was a regular fixture in
the Open Championship The Open Championship, often referred to as The Open or the British Open, is the oldest golf tournament in the world, and one of the most prestigious. Founded in 1860, it was originally held annually at Prestwick Golf Club in Scotland. Later th ...
rota. After the
2021 United States Capitol attack On January 6, 2021, the United States Capitol in Washington, D.C., was attacked by a mob of supporters of Donald Trump, President Donald Trump in an attempted self-coup,Multiple sources: * * * * * * * * * * * * * two months afte ...
, the organizer of the championship,
The R&A The R&A (or more formally, the R&A Trust Company (No. 1) Limited) is the collective name of a group of companies that together play a significant role within the game of golf. Historically, "the R&A" was a colloquial name for the Royal and A ...
, announced that The Open would not be held again at Turnberry as long as its links to the Trump Organization remained.


Professional sports

In 1983, Trump's
New Jersey Generals The New Jersey Generals were a franchise of the United States Football League (USFL) established in 1982 to begin play in the spring and summer of 1983. The team played three seasons from 1983 to 1985, winning 31 regular season games and losing ...
became a charter member of the new
United States Football League The United States Football League (USFL) was a professional American football league that played for three seasons, 1983 through 1985. The league played a spring/summer schedule in each of its active seasons. The 1986 season was scheduled to be ...
(USFL). Before the inaugural season began in 1983, Trump sold the franchise to
Oklahoma Oklahoma ( ; Choctaw language, Choctaw: , ) is a landlocked U.S. state, state in the South Central United States, South Central region of the United States. It borders Texas to the south and west, Kansas to the north, Missouri to the northea ...
oil magnate J. Walter Duncan, and bought it back after the season. He then attempted to hire longtime
Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. The Dolphins compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team ...
coach
Don Shula Donald Francis Shula ( ; January 4, 1930 – May 4, 2020) was an American professional American football, football player, coach and executive who served as a head coach in the National Football League (NFL) from 1963 to 1995. He played seven s ...
, but the deal fell apart because he was unwilling to meet Shula's demand for an apartment in
Trump Tower Trump Tower is a 58-story, mixed-use condominium skyscraper at 721–725 Fifth Avenue in the Midtown Manhattan neighborhood of New York City, between East 56th and 57th Streets. The building contains the headquarters for the Trump Organiza ...
. Trump ended up hiring former
New York Jets The New York Jets are a professional American football team based in the New York metropolitan area. The Jets compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team p ...
coach Walt Michaels. The USFL played its first three seasons during the spring and summer, but Trump convinced the majority of the owners of other USFL teams to move the USFL 1986 schedule to the fall, directly opposite the
National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...
(NFL), arguing that it would eventually force a merger with the NFL, which would supposedly increase their investment significantly. Before the 1985 season, Trump signed
Heisman Trophy The Heisman Memorial Trophy ( ; also known simply as the Heisman) is awarded annually since 1935 to the top player in college football. It is considered the most prestigious award in the sport and is presented by the Heisman Trophy Trust followin ...
-winning quarterback
Doug Flutie Douglas Richard Flutie (born October 23, 1962) is an American former professional Gridiron football, football quarterback who played for 21 seasons. He played 12 seasons in the National Football League (NFL), eight seasons in the Canadian Footb ...
to a $7 million 5-year personal-services contract. That made Flutie the highest-paid pro football player at the time, as well as the highest-paid
rookie A rookie is a person new to an occupation, profession, or hobby. In sports, a ''rookie'' is a professional athlete in their first season (or year). In contrast with a veteran who has experience, a rookie is typically considered needing more tra ...
in any professional sport. After the season, the Generals merged with the Houston Gamblers. Trump owned 50% of the newly merged team, which would stay in New Jersey and retain the Generals nickname. At the time, Trump boasted "it's probably the best team in football." (New Jersey and Houston both had good but not great seasons in 1985: they each made the playoffs but lost first-round games.) The Generals never played another game. The 1986 season was cancelled after the USFL won a
pyrrhic victory A Pyrrhic victory ( ) is a victory that inflicts such a devastating toll on the victor that it is tantamount to defeat. Such a victory negates any true sense of achievement or damages long-term progress. The phrase originates from a quote from ...
in an
antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
lawsuit against the NFL: the NFL technically lost the suit, but the USFL was awarded just $3.00 in cash damages. The USFL, which was down to just 7 active franchises from a high of 18, folded soon afterward. Trump had expressed an interest in purchasing the
Cleveland Indians The Cleveland Guardians are an American professional baseball team based in Cleveland. The Guardians compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. Since , the team ...
for $13 million in a February 15, 1983 letter sent by Kenneth Molloy to team president
Gabe Paul Gabriel Howard Paul (January 4, 1910 – April 26, 1998) was an American executive in Major League Baseball who, between 1951 and 1984, served as general manager of the Cincinnati Reds, Houston Colt .45s, Cleveland Indians and New York Yan ...
. Trump increased his offer to $34 million later that same year. His lack of commitment to keep the franchise in
Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...
beyond three years cost him any chance of completing the acquisition. Trump remained involved with other sports after the Generals folded, operating golf courses in several countries. He also hosted several boxing matches in Atlantic City at the Trump Plaza, including Mike Tyson's 1988 fight against Michael Spinks, and at one time acted as a financial advisor for Tyson. In 1989 and 1990, Trump lent his name to the Tour de Trump cycling stage race which was an attempt to create an American equivalent of European races such as the
Tour de France The Tour de France () is an annual men's multiple-stage cycle sport, bicycle race held primarily in France. It is the oldest and most prestigious of the three Grand Tour (cycling), Grand Tours, which include the Giro d'Italia and the Vuelta a ...
or the
Giro d'Italia The Giro d'Italia (; ), also known simply as the Giro, is an annual stage race, multiple-stage bicycle racing, bicycle race primarily held in Italy, while also starting in, or passing through, other countries. The first race was organized in 19 ...
. The name was suggested by his business partner, basketball commentator Billy Packer, who originally planned to call the race the Tour de
Jersey Jersey ( ; ), officially the Bailiwick of Jersey, is an autonomous and self-governing island territory of the British Islands. Although as a British Crown Dependency it is not a sovereign state, it has its own distinguishing civil and gov ...
. The first stage of the inaugural race ended in the college town of
New Paltz, New York New Paltz () is an incorporated U.S. town in Ulster County, New York. The population was 14,407 at the 2020 census. The town is located in the southeastern part of the county and is south of Kingston. New Paltz contains a village, also with ...
where picketers greeted the riders with anti-Trump signs. The second stage began in New York City, and
Mayor In many countries, a mayor is the highest-ranking official in a Municipal corporation, municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilitie ...
Ed Koch Edward Irving Koch ( ; December 12, 1924February 1, 2013) was an American politician. He served in the United States House of Representatives from 1969 to 1977 and was mayor of New York City from 1978 to 1989. Koch was a lifelong Democrat who ...
, who had denounced Trump as "one of the great hucksters", boycotted the event. The last stage of the 10-stage 837-mile race was even more controversial. Going into the last stage, Belgian rider Eric Vanderaerden was favored to win the tour championship, but lost at least 1 minute 20 seconds when he took a wrong turn on a poorly marked course in
Atlantic City Atlantic City, sometimes referred to by its initials A.C., is a Jersey Shore seaside resort city in Atlantic County, in the U.S. state of New Jersey. Atlantic City comprises the second half of the Atlantic City- Hammonton metropolitan sta ...
, riding a quarter-mile or more out of his way. He ended up finishing third overall, behind tour winner Dag-Otto Lauritzen (a Norwegian rider with the American-owned 7-Eleven team) and runner-up Henk Lubberding, who also took a wrong turn during the last stage. Trump withdrew his sponsorship after the second Tour de Trump in 1990 because his other business ventures were experiencing financial woes. The race continued for several more years as the Tour DuPont. Trump submitted a stalking-horse bid on the
Buffalo Bills The Buffalo Bills are a professional American football team based in the Buffalo–Niagara Falls metropolitan area. The Bills compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East div ...
when it came up for sale following Ralph Wilson's death in 2014; he was ultimately outbid, as he expected, and Kim and
Terrence Pegula Terrence Michael Pegula (born March 27, 1951) is an American billionaire businessman and petroleum engineer. He is the owner of the Buffalo Sabres of the National Hockey League (NHL) and, with a consortium of private equity firms and athletes, th ...
won the auction. During his 2016 presidential run, he was critical of the NFL's updated concussion rules, complaining on the campaign trail that the game has been made "soft" and "weak", saying a concussion is just "a ding on the head." He accused referees of throwing penalty flags needlessly just to be seen on television "so their wives see them at home." In 2012, Scottish soccer club Rangers was in financial turmoil, leading to its liquidation and refounding. Trump considered buying the club, before backing out due to the extent of its financial issues.


Beauty pageants

From 1996 until 2015, when he sold his interests, Trump owned part or all of the
Miss Universe Miss Universe is an annual international major beauty pageant that is run by a Thailand and Mexican-based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Stree ...
,
Miss USA Miss USA is an American beauty pageant that has been held annually since 1952 to select the entrant from United States in the Miss Universe pageant. The Miss Universe Organization operated both pageants, as well as Miss Teen USA, until 2020. ...
, and
Miss Teen USA Miss Teen USA is a beauty pageant that has been run since 1983 by the Miss Universe Organization for girls aged 14–19 years old as of January 1st of the competition year. They must be US citizens, and cannot have been married, pregnant, or ...
beauty pageants. Miss Universe debuted on CBS, and both Miss Universe and Miss USA moved to
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
in 2002. In 2012, Trump won a $5 million arbitration award against a contestant who claimed the show was rigged. In 2015, NBC and
Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
both ended their business relationships with the Miss Universe Organization during Trump's presidential campaign. Trump later announced that he had become the sole owner of the Miss Universe Organization by purchasing NBC's stake. He sold his own interests in the pageant shortly afterwards, to WME/ IMG. In 1999, a few years after buying into Miss Universe, Trump founded a modeling company, Trump Model Management, which operates in the
SoHo SoHo, short for "South of Houston Street, Houston Street", is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, art installations such as The Wall ...
neighborhood of
Lower Manhattan Lower Manhattan, also known as Downtown Manhattan or Downtown New York City, is the southernmost part of the Boroughs of New York City, New York City borough of Manhattan. The neighborhood is History of New York City, the historical birthplace o ...
. Together with another Trump company, Trump Management Group LLC, Trump Model Management has brought hundreds of foreign fashion models into the United States to work in the
fashion industry Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...
since 2000. This business and the beauty pageants overlapped somewhat, with various pageant contestants getting modelling contracts.


Trump University

Trump University LLC was an American
for-profit education For-profit education (also known as the education services industry or proprietary education) refers to educational institutions operated by private, Profit (economics), profit-seeking businesses. For-profit education is common in many parts of the ...
company that ran a real estate training program from 2005 until at least 2010. After multiple lawsuits, it is now defunct. It was founded by Donald Trump and his associates, Michael Sexton and Jonathan Spitalny. The company offered courses in real estate, asset management, entrepreneurship, and wealth creation, charging between $1,500 and $35,000 per course. In 2005 the operation was notified by New York State authorities that its use of the word "university" violated state law. After a second such notification in 2010, the name of the operation was changed to the "Trump Entrepreneurial Institute". Trump was also found personally liable for failing to obtain a business license for the operation. In 2013 the state of New York filed a $40 million civil suit claiming that Trump University made false claims and defrauded consumers. In addition, two class-action civil lawsuits relating to Trump University were filed in federal court; they named Donald Trump personally as well as his companies. All three cases were settled in November 2016, after Trump's election to the presidency, for a total of $25 million. Trump repeatedly criticized a judge, Gonzalo P. Curiel, who is overseeing two of the Trump University cases. During campaign speeches and interviews up until June 2016, Trump called Curiel a "hater of Donald Trump", saying his rulings have been unfair, and that Curiel "happens to be, we believe, Mexican, which is great. I think that's fine", while suggesting that the judge's ethnicity posed a conflict of interest in light of Trump's proposal to build a wall on the United States–Mexican border. Many legal experts were critical of Trump's attacks on Curiel, often viewing them as racially charged, unfounded, and an affront to the concept of an independent judiciary. On June 7, 2016, Trump issued a lengthy statement saying that his criticism of the judge had been "misconstrued" and that his concerns about Curiel's impartiality were not based upon ethnicity alone, but also upon rulings in the case.


ACN, Inc.

From 2005 to 2015, Trump was paid $8.8 million for promoting
multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salarie ...
telecommunications company ACN Inc. and its products on ACN's website, promotional DVDs and at their events, and on his ''The Apprentice'' reality-TV show. In 2018, four investors filed a federal civil lawsuit in the
Southern District of New York The Southern District of New York is a federal judicial district that encompasses the counties of New York (Manhattan), Bronx, Westchester, Rockland, Putnam, Orange, Dutchess, and Sullivan. Federal offices or agencies operating in the distri ...
against Donald Trump and his children Donald Jr., Ivanka, and Eric for fraud and racketeering. In July 2019, a district judge permitted the lawsuit to proceed with state-level claims of fraud, false advertising, and unfair competition. The Trumps were accused of not having disclosed that they were being paid by ACN when they recommended the company as a sound investment. As part of the discovery process, the Trumps were ordered in March 2020 to provide information from Trump Organization business records back to 2005. In April 2020, a federal judge ordered
MGM Metro-Goldwyn-Mayer Studios Inc. (also known as Metro-Goldwyn-Mayer Pictures, commonly shortened to MGM or MGM Studios) is an American Film production, film and television production and film distribution, distribution company headquartered ...
, the majority owner of '' Celebrity Apprentice'', to release unaired tapes of two episodes of the show to the attorneys of plaintiffs who accused the four Trumps of misleading them to invest in ACN; in the episodes, celebrity contestants competed to produce commercials for an ACN product. The Trumps appealed the ruling and unsuccessfully sought to deal with the dispute via
arbitration Arbitration is a formal method of dispute resolution involving a third party neutral who makes a binding decision. The third party neutral (the 'arbitrator', 'arbiter' or 'arbitral tribunal') renders the decision in the form of an 'arbitrati ...
. In November 2021, a federal judge ordered MGM to make the tapes available to the plaintiffs' attorneys at a secure location. Trump and his children were deposed in 2022. In May 2023, the plaintiffs withdrew their claims against the children in order to "streamline the dispute ahead of a trial". The trial is scheduled for January 29, 2024.


Donald J. Trump Foundation

The Donald J. Trump Foundation was a U.S.-based
private foundation A private foundation is a Tax exemption, tax-exempt organization that does not rely on broad public support and generally claims to serve humanitarian purposes. Unlike a Foundation (nonprofit), charitable foundation, a private foundation does no ...
established in 1988 for the initial purpose of giving away proceeds from the book '' Trump: The Art of the Deal'' by Trump and Tony Schwartz. The foundation's funds mostly came from donors other than Trump, whose last personal contribution to the charity was in 2008. The top donors to the foundation from 2004 to 2014 were Vince and
Linda McMahon Linda Marie McMahon ( ; ; born October 4, 1948) is an American politician, business executive, and former professional wrestling promoter who has served as the 13th United States Secretary of Education, United States secretary of education since ...
of
World Wrestling Entertainment World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, ...
, who donated $5 million to the foundation after Trump appeared at WrestleMania in 2007. Per the foundation's tax returns, its benefactors included healthcare and sports-related charities, as well as conservative groups. In 2009, for example, the foundation gave $926,750 to about 40 groups, with the biggest donations going to the Arnold Palmer Medical Center Foundation ($100,000), the New York Presbyterian Hospital ($125,000), the Police Athletic League ($156,000), and the
Clinton Foundation The Clinton Foundation (founded in 2001 as the William J. Clinton Presidential Foundation, and renamed in 2013 as the Bill, Hillary & Chelsea Clinton Foundation) is a nonprofit organization under section 501(c)(3) of the U.S. tax code. It was e ...
($100,000). Starting in 2016 ''The Washington Post'' began reporting on how the foundation raised and granted money. The ''Post'' uncovered several potential legal and ethical violations, such as alleged
self-dealing Self-dealing is the conduct of a trustee, attorney, corporate officer, or other fiduciary that consists of taking advantage of their position in a transaction and acting in their own interests rather than in the interests of the beneficiaries of ...
and possible tax evasion. The
New York State attorney general The attorney general of New York is the chief legal officer of the U.S. state of New York and head of the Department of Law of the state government. The office has existed in various forms since 1626, originally established under the Dutch c ...
is investigating the foundation "to make sure it is complying with the laws governing charities in New York." A Trump spokesman called the investigation a "partisan hit job". On October 3, 2016, the New York attorney general's office notified the Trump Foundation that it was in violation of New York laws regarding charities and ordered it to immediately cease its fundraising activities in the state of New York. The foundation, which had also admitted to engaging in self-dealing on its 2015 IRS form, agreed to this order. A 2018 suit by the New York State attorney general alleged that Trump had illegally used foundation funds to buy self-portraits, pay off his businesses' legal obligations, and boost his presidential campaign. The judge ruled against the Donald J. Trump Foundation and ordered Trump to pay $2 million in damages. Trump agreed to give that money and the foundation's remaining $1.8 million to 8 charities ranging from Army Emergency Relief to the United Negro College Fund to the US Holocaust Memorial Museum and to dissolve the foundation.


Branding and licensing

Trump has marketed his name on a large number of building projects as well as commercial products and services, achieving mixed success doing so for himself, his partners, and investors in the projects. In 2011, ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' financial experts estimated the value of the Trump
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
at $200 million. Trump disputed this valuation, saying his brand was worth about $3 billion. Many developers pay Trump to market their properties and to be the public face for their projects. For that reason, Trump does not own many of the buildings that display his name. According to ''Forbes'', this portion of Trump's empire, actually run by his children, is by far his most valuable, having a $562 million valuation. According to ''Forbes'', there are 33 licensing projects under development including seven "condo hotels" (the seven Trump International Hotel and Tower developments). In June 2015, ''Forbes'' pegged the Trump brand at $125 million as retailers like Macy's Inc. and Serta Mattresses began dropping Trump-branded products. The value of the Trump brand may have fallen due to his presidential campaign. After his 2016 campaign started, an internal
Young & Rubicam VMLY&R was an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 mer ...
study of Trump's brand among high-income consumers showed "plummeting" ratings for traits such as "prestigious", "upper class", and "glamorous" at the end of 2015, suggesting that Trump's various businesses could face market difficulties and financing challenges in the future. Some consumers say they are avoiding purchasing Trump-branded products and services as a protest against Trump and his campaign. Bookings and foot traffic at Trump-branded hotels and casinos fell off sharply in 2016, primarily driven by a decrease in visits to the properties by women. Following the release of the ''Access Hollywood'' tape recordings in October 2016, the value of the Trump brand was reported to have taken a further hit, with estimates of the reduction in the brand's added value of up to 13
percentage point A percentage point or percent point is the unit (measurement), unit for the difference (mathematics), arithmetic difference between two percentages. For example, moving up from 40 percent to 44 percent is an increase of 4 percentage points (altho ...
s. In March 2024, Trump began promoting the $60 '' God Bless the U.S.A. Bible'', which features a King James translation of the Bible; the U.S. Constitution, Bill of Rights, Declaration of Independence, and Pledge of Allegiance; as well as the handwritten chorus of the
Lee Greenwood Melvin Lee Greenwood (born October 27, 1942) is an American country music singer. Active since 1962, he won a Grammy Awards, Grammy Award and he has charted 33 singles on the Hot Country Songs with seven singles reaching the number one. He has ...
song God Bless the U.S.A.. The website selling the Bible bills it as "the only Bible endorsed by" Trump and that his "name, likeness and image" are being used under paid license from one of Trump's organizations, CIC Ventures LLC.


Stocks, bonds, funds, and similar holdings

Trump's personal financial market investment portfolio is concentrated in the financial and commodities markets. The investment portfolio generates income and cash flow from a variety of mechanisms as dividends, capital gains, and compounded carried interest. He invested a minimum of $70 million in stocks. Though real estate is still his most preferred asset class, Trump became an active financial market investor in 2011 following disappointment from the depressed American real estate market and various investments in the Federal Reserve's interest yields on CDs were next to nothing. Trump stated that he was not enthusiastic to be a stock market investor, but that prime real estate at good prices was hard to find at that time and that stocks and equity securities were cheap and generating good cash flow from dividends. He profited from 40 of the 45 stocks he purchased which he sold in 2014, making it almost a 90% success rate in
capital appreciation Capital appreciation is an increase in the price or value of assets. It may refer to appreciation of company stocks or bonds held by an investor, an increase in land valuation, or other upward revaluation of fixed assets. Capital appreciation ...
in addition to millions in earned dividends. The biggest gainers in his stock portfolio were Bank of America Corporation,
The Boeing Company The Boeing Company, or simply Boeing (), is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, and missiles worldwide. The company also provides leasing and product support s ...
and Facebook, Inc earning a windfall profit of $6.7 million, $3.96 million and $3.85 million, respectively. Trump's stock portfolio was valued somewhere between $33.4 million and $87.9 million in 2015 and was invested in many sectors, including public companies such as tobacco distributors, retail outlets, pharmaceutical companies, industrial manufacturing companies, financial conglomerates, oil companies, high technology firms and defense contractors. Public stock investments within his portfolio include
General Electric General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston. Over the year ...
, Chevron, UPS,
Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
,
Home Depot The Home Depot, Inc., often referred to as Home Depot, is an American multinational corporation, multinational home improvement retail corporation that sells tools, construction products, appliances, and services, including fuel and transportat ...
,
Comcast Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...
,
Sanofi Sanofi S.A. is a French Multinational corporation, multinational pharmaceutical and healthcare company headquartered in Paris, France. The corporation was established in 1973 and merged with Synthélabo in 1999 to form Sanofi-Synthélabo. In 200 ...
, Ford,
ConocoPhillips ConocoPhillips Company is an American multinational corporation engaged in hydrocarbon exploration and production. It is based in the Energy Corridor district of Houston, Texas. The company has operations in 15 countries and has production in t ...
, Energy Transfer Partners,
Altera Altera Corporation is a manufacturer of programmable logic devices (PLDs) headquartered in San Jose, California. It was founded in 1983 and acquired by Intel in 2015 before becoming independent once again in 2025 as a company focused on developm ...
,
Verizon Communications Verizon Communications Inc. ( ), is an American telecommunications company headquartered in New York City. It is the world's second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the ...
,
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
,
Bank of America The Bank of America Corporation (Bank of America) (often abbreviated BofA or BoA) is an American multinational investment banking, investment bank and financial services holding company headquartered at the Bank of America Corporate Center in ...
, Nike,
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
,
Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...
, Philip Morris,
Citigroup Citigroup Inc. or Citi (Style (visual arts), stylized as citi) is an American multinational investment banking, investment bank and financial services company based in New York City. The company was formed in 1998 by the merger of Citicorp, t ...
,
Morgan Stanley Morgan Stanley is an American multinational investment bank and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in 42 countries and more than 80,000 employees, the firm's clients in ...
, Whole Foods,
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and Delaware General Corporation Law, incorporated in Delaware. Intel designs, manufactures, and sells computer compo ...
,
IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
,
Bristol-Myers Squibb The Bristol-Myers Squibb Company, doing business as Bristol Myers Squibb (BMS), is an American multinational pharmaceutical company. Headquartered in Princeton, New Jersey, BMS is one of the world's largest pharmaceutical companies and consist ...
,
Johnson & Johnson Johnson & Johnson (J&J) is an American multinational pharmaceutical, biotechnology, and medical technologies corporation headquartered in New Brunswick, New Jersey, and publicly traded on the New York Stock Exchange. Its common stock is a c ...
,
Caterpillar Caterpillars ( ) are the larval stage of members of the order Lepidoptera (the insect order comprising butterflies and moths). As with most common names, the application of the word is arbitrary, since the larvae of sawflies (suborder ...
, Kinder Morgan,
AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...
and Facebook. He has at least $78 million invested in a variety of paper assets such as stocks, bonds, mutual funds, private equity funds, fund of funds, and hedge funds. His financial market investment accounts are kept at
JPMorgan JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational finance corporation headquartered in New York City and incorporated in Delaware. It is the largest bank in the United States, and the world's largest bank by mar ...
,
Barclays Barclays PLC (, occasionally ) is a British multinational universal bank, headquartered in London, England. Barclays operates as two divisions, Barclays UK and Barclays International, supported by a service company, Barclays Execution Services ...
,
Deutsche Bank Deutsche Bank AG (, ) is a Germany, German multinational Investment banking, investment bank and financial services company headquartered in Frankfurt, Germany, and dual-listed on the Frankfurt Stock Exchange and the New York Stock Exchange. ...
and Oppenheimer. His Barclays account includes investments in 32 entities and cash worth between $49,021 and $396,001 and having stock in two accounts at
Deutsche Bank Deutsche Bank AG (, ) is a Germany, German multinational Investment banking, investment bank and financial services company headquartered in Frankfurt, Germany, and dual-listed on the Frankfurt Stock Exchange and the New York Stock Exchange. ...
that contain cash, treasury bills, and stock in 173 entities. His investment account with Oppenheimer contains cash and has 31 positions worth between $10,380,031 and $33,301,000. His account with JPMorgan contains stock in 60 firms valued between $1,251,008 and $2,617,000. Trump has also invested in funds that focus on middle and smaller sized businesses such as
Tesla Motors Tesla, Inc. ( or ) is an American multinational automotive and clean energy company. Headquartered in Austin, Texas, it designs, manufactures and sells battery electric vehicles (BEVs), stationary battery energy storage devices from hom ...
, the electric car maker and has invested internationally in a number of emerging market, growth and hedge funds located in Europe and Asia. He has also invested in a number of private equity and hedge funds including $1 to $5 million in Advantage Plus, $1 to $5 million in AG Diversified Funds, $2 million in MidOcean Credit Opportunities, $4 million in Paulson & Co., and around $5 million with Angelo, Gordon & Co. Trump's biggest fund holding has been in Black Rock's Obsidian Fund, where his stake is estimated to be between $25 million to $50 million. Nearly all of Trump's open end mutual fund investments are concentrated in Baron Capital Management, a mid-sized mutual fund family headed by mutual fund mogul Ronald S. Baron. Trump invested $16.2 million in Baron Capital Management, making him a significant minority shareholder. He revealed that he earned over $22 million with his private equity, hedge fund, and mutual fund investments and generated between $1.5 million and $10 million in income almost all of it from investments such as dividends, capital gains, and carried interest. Trump also has a portion of his portfolio invested in U.S. Treasury bonds. On a government form submitted in 2015, Trump reported holding an amount of physical gold, valued at between $100,001 to $250,000.


Taxes and income

Trump released some financial information in 2015, but declined to publicly release any of his full tax returns, though he said he would do so before the 2016 election if what his attorneys described as an ongoing audit by the Internal Revenue Service (IRS) was completed covering tax returns for the years 2009 through 2016. According to a July 2015 press release from his campaign manager, Trump's "income" for the year 2014 was $362 million ("which does not include dividends, interest, capital gains, rents and royalties"). His disclosure filings for the year 2015 stated that his total gross revenue was in excess of $611 million. ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
'' magazine has reported that the $362 million figure as stated on his
Federal Election Commission The Federal Election Commission (FEC) is an independent agency of the United States government that enforces U.S. campaign finance laws and oversees U.S. federal elections. Created in 1974 through amendments to the Federal Election Campaign ...
(FEC) filings is not "income" but gross revenue before salaries, interest payments on outstanding debt, and other business-related expenses; Trump's net income was "most likely" about one-third of that. According to public records, Trump received a $302 New York tax rebate in 2013 (and in two other recent years) given to couples earning less than $500,000 per year, who submit as proof their federal tax returns. Trump's campaign manager has suggested that Trump's tax rebate was an error. In October 2016, it was revealed that Trump had claimed a loss of $916 million on his 1995 tax returns. As tax losses from one year can be applied to offset income from future years, the $916 million loss allowed him to reduce or eliminate his taxable income (and consequently his US federal income taxes) during the eighteen-year carry forward period. Trump acknowledged he used the loss but declined to provide details such as the specific years the loss was applied. An investigative story by the ''New York Times'' found that in the early 1990s in order to avoid "financial ruin" Trump's businesses used methods which were "legally dubious" to avoid paying taxes, and that Trump's own lawyers described these activities as "improper". Independent tax experts stated that "Whatever loophole existed was not 'exploited' here, but stretched beyond any recognition" and that it involved "sleight of hand". Since the taxes were related to the reduction in Trump's extensive junk bond debt at the time and the bankruptcies of three of Trump's casinos, the methods used were probably related, according to the report, to Trump's reported $916 million loss reported on his 1995 tax return.


See also

* Business projects of Donald Trump in Russia * Donald Trump pseudonyms * Media career of Donald Trump


Notes


References


Works cited

* * {{Trump businesses Trump, Donald Trump, Donald